New York, NY
American Living showroom is one of Ralph Lauren's recent additions in NYC, and second showroom JJFD commissioned to design for the same client. The design and construction schedules had to meet very aggressive schedule to respond to the market demands. The project is comprised of central open display area which is configured into three wings, connects to Sales area through an internal circulation spine. Sales areas are separated by movable and fixed millwork look walls to provide privacy while allowing continuous flow of circulation.